When “Excellent” Isn’t

Why “Excellence in Everything” Produces Excellence in Nothing

Like most people, I’m a fan of excellence. But when everything gets labelled “excellent”, rolls-royce-526054__180we devalue the word to where it doesn’t really mean anything. And it certainly doesn’t create the motivation we’re trying to inspire when we use it in our mission, vision, and value statements.

The problem is that no one can be excellent at everything. Continue reading When “Excellent” Isn’t